2013: Bus Shelter Whisperer –> 2014: Shelter Ad Guru?
There is a lot to be said for the work I do. That’s why I tell people all about my world of advertising.
Kegerreis Outdoor Advertising leads me through learning by experience. I have been with Kegerreis Outdoor a month and a half, and been immersed in the billboard Kool-aid. So what’s the secret ingredient?
I believe in the product I’m selling.
My medium is an affordable vehicle I can use to help people: namely, small business owners. I just have to show them what an ad with KOA can do for them. That means working with a clientele the size of roughly half of our bus shelter displays (1100).
I have learned about the business of people. But I also learn from them. My diverse client base comes from Northeastern PA, New Jersery, and Southern New York. Ultimately, I want to give them a custom customer experience.
However, you can’t treat them like customers, a term that implies a simple relationship between our pockets. The only way to do that is to treat them like more than that – the way I want to be treated. That means compromise, empathy and awareness. There’s no reason to burn bridges. You know you’re in the right place when your environment reflects your internal values.
This is just a drop of the Kool-aid. There’s no way to predict what I will learn in 2014, but I am open to any possibilities. Being the bus shelter “whisperer” means that I will become the authority of these accounts. Aside from certain tricks of the trade, I know that experience will serve me best. Though 2014 will hold many new things, I won’t forget what got me here: I need to keep doing the same passionate work on a day to day basis. The New Year is made up of 365 chances to do something wonderful, and I’m thankful for the opportunity to do that.
So as a customer service manager, bus shelter prospector, saleswoman, resource synchronizer and blog writer…
Have a happy and productive New Year!