While most media planners and business owners know that Out-of-Home (OOH) advertising is one of the most cost efficient ways to advertise, many do not know that OOH can dramatically improve the reach of other media at a lower cost. OOH advertising complements any media strategy, but fits particularly well with social media networks. It gives advertisers a giant canvas, connecting consumers to an online experience.
According to Media Behavior Institute, “Businesses that actively engage on their social media sites, and introduce OOH to their marketing mix, can extend reach by 212%!” OOH literally drives consumers from the big screen (billboards) to the small screen (tablets, computers, mobile) and opens a conversation!
With the increasing number of free ways to brand your business (Facebook, Twitter, Instagram), OOH advertising can be an effective and valuable part of a campaign or business without exhausting your budget. It provides a constant presence which is especially important as people are on the move more than ever before.
Check out examples of how to incorporate your brand ‘offline’ and ‘online’…